'Red Bull Gives You Wings'

Red Bull is an energy drink created by the Austrian entrepreneur Dietrich Mateschitz. He started his company Austrian Red Bull GmbH in 1987. Nowadays Red Bull has developed into the most popular drink in the world. Through aggressive advertising it has spread its popularity. The brand is sponsoring many tournaments, sports teams, celebrities and even record labels. The slogan the brand is using is; 'Red Bull gives you wings'. Indicating the energy you get from the drink. The company claims the increase in performance, concentration, emotional status and vigilance.

Red Bull is especially concentrating on extreme sports. They advertise through any extreme sport you can name, even rare and unknown extreme sports. Nowadays the brand really stands for extreme sports. The brand is one of the biggest companies sponsoring anything that has to do with sports.

Red Bull is the perfect example of marketing & sports. It became the most popular drink in the world through sports. This is why I admire Red Bull for its advertising tactics, sponsoring and excellent marketing.

However I have some doubts about the brand. In 2009 researchers found traces of cocaine in the popular drink. I am against drugs, it has ruined a lot life's. So the fact that they used it as an ingredient, while even children are drinking it is bizarre to me. Studies have shown that regular use of Red Bull is certainly not healthy. This makes my opinion about Red Bull rather negative. Sports shouldn't be used to promote drinks that are unhealthy, and especially not when there's drugs in it.