Grassroots Sports Marketing

Grassroots sports marketing is a form of social marketing which stimulates people to start doing sports. This kind of marketing is based on social activities. These activities have the purpose to benefit the public or to stimulate positive social changes. So its objective is not to make profit. This makes it non-profit marketing, also known as social marketing. One of the founders of social marketing is Philip Kotler. This kind of marketing has shown its effectiveness and is becoming known all around the world.

Because grassroots sports marketing's purpose is not to make profit or making financial benefits, it is usually implied by the government. Grassroots sports marketing needs to be subsidised by the authorities. The budget for social sports marketing is a lot smaller then the budget for sport events and sports teams. Private companies won't gain much advantage from this kind of marketing, so it is very rare that private companies will imply this kind of marketing.

Social sports marketing is used by the government to improve the public health. Often the subsidies come from the public health centre to decrease the cost of disease.

I think that grassroots sport marketing is a very positive stimulation for the public. Nowadays obesity is a big problem, with this kind of marketing these people can be motivated to start practising sports. Sports can also be a very good distraction for people who are falling into crime and drug addicts. This way they can get their mind of things while doing sports. I hope to see more social sports marketing in the future.