ABN AMRO And Sports

ABN AMRO is sponsoring different initiatives and big events in sports, community, culture and business. The public knows ABN AMRO especially for its sponsoring in sports events. The bank is known for being the head sponsor of the football club Ajax.

Next to football ABN AMRO is also intensively promoting through tennis. This year their will be the 38th ABN AMRO World Tennis Tournament. The company started in 1974 as the head sponsor of this big event.

The bank is also sponsoring events and teams in hockey, golf and running. The company doesn't sponsor events with a religious or political nature. Neither individuals or party's.

Remarkable is that ABN AMRO isn't only sponsoring top-class sports, but also sports for all. On top of that the company is sponsoring sports events for disabled people. The ABN AMRO World Wheelchair Tennis Tournament is a great example for this positive way of marketing.

ABN AMRO is all about marketing through sports. I like how the brand is so intensively involved with sports. Especially the fact that the bank is sponsoring sports events for disabled people. Because of ABN AMRO, these people have the opportunity to play in professional and qualitative tournaments. Normally these events are subsidised by the government, so it's great that ABN AMRO is stimulating and promoting this. Besides, the bank is also promoting sports for everybody. This way they have a bigger audience and more people will be attracted. These marketing actions have social aspects, that's why I think ABN AMRO is a great marketeer in the business.