'Impossible Is Nothing'

In 2007 Adidas launched a remarkable campaign named 'Impossible Is Nothing'. The campaign is based on true stories from more than 30 athletes from all around the world. These sports stars tell about the obstacles they faced on their way to becoming successful, which looked impossible for them at first sight.

Each athlete chose a turning point in their career which was defining for them. They also made hand-drawn illustrations and words  that stand for the problems they faced an their persistence to hold on to their dreams. The campaign was handed to the public through clothing designs, posters, books, documentaries, commercial films and exhibitions.

'Impossible Is Nothing' is one of my favourite campaigns. It inspires people to do what they dream of. And it gives the message that hard work will accomplish your goals, even though there are a lot of obstacles on your way. The stories are very personal and touching, it is the perfect way to the catch the attention of the public. The fact that they took so many athletes, all with different stories shows the scale and quality of this campaign. How Adidas linked all of this to its brand is exemplary for marketeers all around the globe.

Next to commercial aims Adidas also stimulates its customer socially. This way Adidas makes profit and the public is also stimulated in a very positive manner. This created a win-win situation that is progressive for both sides. And that is way this marketing campaign is so successful and respected around the world.