Rabobank & Sports

Rabobank is the biggest Dutch sponsor in sports  for a long time. They have 38 million Euro invested in sponsorships. The company launched a new sponsoring campaign; 'Win more than the game'. The idea behind this campaign is structural sponsoring for top-class sports and sports for all. Rabobank is sponsoring in cycling, hockey, horse-riding and sports for the disabled. The company also sponsors local sport clubs for recreational use and sports for the youth.

Rabobank does not only support these sport activities with money, knowledge and expertise are also included in the sponsorship. The company offers them their network and connections to help them with their ideas and putting them in practice. So instead of sponsoring through money, this company is trying to form a long-term relation that is structural and durable. One of Rabobank's famous slogans is 'Together we bring sports further'. This stands for the creative style of sponsoring that the bank is applying.

It strikes me that Rabobank is using such an involving and original style of sponsoring. I think that their way of sponsoring is bringing sports and marketing close to each other in a very progressive manner. With their slogan 'Together we bring sports further' ,Rabobank shows that they believe in cooperation. By working together it will be able to bring sports to another level. I also like the fact that Rabobank is not basing it's sponsoring on single payments, but on durable relations. This way the company is really helping the improvement of sports.