'Me, Myself'

In February 2009 Adidas officially launched a new campaign 'Me, Myself'. The campaign's main motive is to support the launch of their new women's website. On this website women will be able to share their personal stories about the struggles they have during sports and daily training.

Individuality, motivation and inspiration are the key aspects in these stories. It is possible to vote on these stories via Facebook and other social networking applications. The three women with the most inspirational stories and the most votes will be staring in the campaign next to famous basketball star Candace Parker. Candace Parker is the face of this campaign, she is the best the best female basketball player in the world. The winners will have a photo shoot with Candace Parker. These photos will be used in on-line and in-store marketing advertisements. Just like the 'Impossible Is Nothing' campaign Adidas is having a lot of success with these inspirational and personal style of marketing. 

I really like the interactive aspect from this campaign. The fact that it is possible for the public to vote, makes this a remarkable campaign for all the women around the world. The posted stories are an inspiration and motivation for women. Not only in sports, but also in their daily life. It will stimulate their self confidence and individuality. I personally think every women have the right to become an independent and strong woman. The Me Myself campaign from Adidas is helping the emancipation of women. There are still people that have the idea that women should be home with their kids. I hope Adidas breaks this image with their campaign. And i hope a lot of women will be inspired by the winning stories.